About Us

Your Cause Sports is dedicated to the promotion of charitable giving through the production of superior endurance events. By allowing athletes the unique opportunity to benefit the cause of their choice, they are empowered to make a difference and motivated with a reason to race. All while bringing both funding and awareness to a diverse group of 501(c)3 nonprofit organizations.

Established in 2007, and the only nonprofit multisport event company in the area, Your Cause Sports is proud to support almost 400 charities nationwide. With our unique commitment to fundraising, we have experienced significant growth in our events and a tremendous increase in community support over the years.

Our ability to provide quality events while delivering 100% of donations to nonprofits is centered on the structure of the company. Your Cause Sports is jointly managed by the same people that bring you the high quality events of BBSC Endurance Sports. In fact, Your Cause Sports doesn’t have any employees or any other kind of overhead. This allows Your Cause Sports to give 100% of your donations to the nonprofit of your choice. See Fundraising for more information. Therefore, the only expenses are a below market value production fee paid to Flatirons Events, a subsidiary of BBSC Endurance Sports, and all the race day expenses like permits, t-shirts, etc. Therefore, it is this below market value production fee, in combination with amazing sponsors, that allow Your Cause Sports to accomplish it objective. A list of all the expenses, including this production fee, will be posted on event pages above the fee schedule within one month of the event.

Your Cause Sports is not about making money. We are a group of friends that love putting on endurance events and figured Your Cause Sports would be a great way for us to give back.

Please let us know how you think we can be better by Contacting Us.

Your Cause Sports Staff

 
Brent Herron
Founder & CEO
Cedric Keppler
Executive Director
USAT Certified Race Director
Dylan Michel
Equipment Manager
 
Michelle Lund
Director of Sponsorship & Marketing
Volunteer Coordinator

 

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2013 Goal: $150K

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Great event! My first experience with Your Cause Sports was a huge success. It was easy to register my nonprofit and fund-raise, and the organization of the event was fantastic!

Great event! My first experience with Your Cause Sports was a huge success. It was easy to register my nonprofit and fund-raise, and the organization of the event was fantastic!