Our Mission

Your Cause Sports is dedicated to the promotion of charitable giving through the production of superior endurance events. By allowing athletes the unique opportunity to benefit the cause of their choice, they are empowered to make a difference and motivated with a reason to race. All while bringing both funding and awareness to a diverse group of 501(c)3 nonprofit organizations.

"Our nonprofit mission is to provide funding and awareness to a diverse group of nonprofits. We encourage all levels of ability to train, race and fundraise for the nonprofit of their choice. We can provide this unique opportunitiy with the support and involvement of so many nonprofits. These races create an atmosphere of empowerment and motivation you won't find anyhwere else." - Founder, Brent Herron

About Us

Established in 2007, as the only nonprofit multisport event organization in the area, Your Cause Sports is proud to support over 400 charities worldwide. With our unique commitment to fundraising, we have experienced significant growth in our events and a tremendous increase in community support over the years. Our ability to provide quality events while delivering 100% of donations to nonprofits is centered on the structure of the company.


Your Cause Sports is jointly managed by the same people that bring you the high quality events of BBSC Endurance Sports. In fact, Your Cause Sports doesn’t have any employees or any other kind of overhead. This allows Your Cause Sports to give 100% of your donations to the nonprofit of your choice. Therefore, the only expenses include a below market value production fee paid to Flatirons Event Specialists (a subsidiary of BBSC Endurance Sports) and all the race day expenses like permits, t-shirts, race bibs, etc.

The Your Cause Sports Family

Brent Herron

Brent’s triathlon interest started in 2005 with the completion of three IRONMAN triathlons. In 2007, Brent founded Your Cause Sports, a nonprofit triathlon production company. In 2008, Brent started timing triathlon events and fell in love with BBSC Endurance Sports in 2009 and became the owner in 2010. Along the way it has been a journey in triathlon production that Brent is constantly trying to improve on as he provides the direction of our operation. Brent graduated medical school at Drexel College of Medicine in 2015. He completed family medicine residency at University Medical Center in Las Vegas, NV. He now works as a family physician for Kaiser Permanente in Colorado. You will find Brent at packet pickup and announcing on race day.

Michelle Herron
Director of Graphic & Web Design Awards Announcer

Michelle is the creative of the bunch. She helps direct everything from the marketing & graphics to the volunteers & sponsors. On race day, she is directing volunteers, coordinating the finish, and you will find her on stage during the awards.

Alex Herron
Timing Specialist
Event Coordinator


Alex has been with BBSC from the start, as the brother of Brent. Alex graduated CU Boulder with a degree in Molecular, Cellular, and Developmental Biology. Since he ran Track & Field and Cross Country in high school, he naturally fit in with the BBSC. He is in charge of all things timing; from putting down and connecting every timing mat, box and wire to uploading the data to print results-- Thanks to him, you'll know how fast you finished after the race!

David Herron
Brent's Dad
Your Cause Sports Inspiration

David was diagnosed with Multiple Sclerosis several years ago. Brent was inspired by his dad and decided to start an organization that helped athletes raised money for the cause that “hit home” for each athlete racing. David’s condition hasn’t stopped him from volunteering at every race since the conception of Your Cause Sports. David is truly an incredible and inspiring person. With his smile and words of encouragement, he is sure to make your race experience better- make sure to say hi to him at packet pick up!

Cassie Herron
Brent's Mom

Your Cause Sports’ motherly support comes from Brent’s mom. She volunteers her time to help in anyway she can. From bringing staff and volunteer lunches during set-up day to sewing ribbons on medals, she does it all. She has even coordinated the post race meal at YCS events! Her contribution to YCS has made it what it is today! Brent's aunt Diana Herron,  also volunteer for events regularly.